Huda Beauty
Huda Beauty, Smashing Beauty Standards.
2022
Inspired by the HUDA Beauty campaign video which featured statues, that have typically been the ‘ideal’ of beauty and perfection, the brand looked to redefine these ideals by breaking the previous codes of beauty.
Unfolding over a four-story, blank canvas soho townhouse, guests roamed through each floor to explore the brand and enjoy experiential dining experiences
On the top floor, guests donned branded hard hats, gloves and safety goggles and were able to smash one of 40 life size busts in a ritual of physically ‘smashing beauty standards’.
SERVICES:
BRAND EXPERIENCE
EVENT DESIGN
3D VISUALISATION
CLIENT:
For project inquiries and more information, please get in touch at studio@celinajoyce.com
Without trying to sound too preachy, go and take a look in the mirror and remind yourself; you're powerful, you're strong, and you're beautiful.”
HUDA HATTAN
HUDA BEAUTY, FOUNDER
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