Evri Launch
Evri Launch.
2022
Evri, the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company, unveiled its new identity. Evri’s new brand strategy, visual identity and logo was created by WPP creative company Superunion and was supported by roll out strategy across both external and internal audiences.
With a new identity that wanted to reflect the new customer-centric business strategy, to quite literally be the brand for everybody. Each character (A-Z) is designed to be stylistically different – every typographic character from A-Z was given 20 OpenType alternate-glyphs.
By using the generative design tool, every member of the Evri delivery team could design their own unique logo to take pride of place on their uniforms and fleet. A brand that both pulled together its people and respected their individuality simultaneously.
SERVICES:
BRAND EXPERIENCE
EVENT DESIGN
3D VISUALISATION
GRAPHIC DESIGN
PRINT DESIGN
ARTWORKING
CLIENT:
For project inquiries and more information, please get in touch at studio@celinajoyce.com
“Working with such superb agency partners to bring the Evri brand to market has been a joy. A partnership approach with close and direct collaboration between the creative teams and us at Evri has created both a brand and a launch campaign that is genuinely warm, diverse and inclusive and which represents our customer centric business strategy perfectly.”
CAROLINE WATSON
SENIOR BRAND MANAGER, EVRI
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