Sally Hansen
Sally Hansen, Good. Kind. Pure.
2022
The launch of Sally Hansen’s Good. Kind. Pure. nail polish collection required a wellness inspired press event that would linger in the minds of influencers and spark positive sentiment within the industry. Known for being a brand dedicated to details (100% vegan nail polishes with plant based brushes), the Sally Hansen launch called for an equally careful and attentive introduction to market.
Guests were invited to yoga sessions at re:mind Studio and given the opportunity to try the new range with the option to select from a bespoke nail art menu of Good. Kind. Pure inspired designs before leaving the event with tailor made affirmation cards based on their individual star signs and chosen nail colour combinations.
SERVICES:
BRAND EXPERIENCE
GRAPHIC DESIGN
PRINT DESIGN
ARTWORKING
3D VISUALISATION
CLIENT:
For project inquiries and more information, please get in touch at studio@celinajoyce.com
"We are thrilled to introduce Good. Kind. Pure., our first vegan, plant-based line of colour and care that enables consumers to create a beautiful, clean manicure at home.”
CELIA TOMBALAKIAN
VICE PRESIDENT OF SALLY HANSEN GLOBAL & US MARKETING
RELATED POSTS
