Wilder Ones
Wilder Ones
2020
A striking brand identity to compliment the bold signature bright prints of clothing brand Wilder Ones.
It’s all in the DNA of ethical children’s and womenswear label, Wilder Ones; a deeply instrinsic offering of vibrant colour with cool patterns and of course, added clash. A fresh addition to any wardrobe without compromise on quality, comfort and cut - designed by a woman and child for adults and children. Underpinned by a commitment to sustainability in everything bearing the company logo, the brand’s clothing can’t help but elevate your mood and your style.
'Ethical, colourful and cool' are the words that Wilder Ones live and breathe by. Understandably, the branding needed to be gender-neutral to reflect their pursuit of creating bright and fun unisex childrenswear. It was essential that branding met the label’s criteria within the same vein used to approach clothing design: it had to be bold, it had to be friendly, it had to be playful, and of course, it had to be wild.
SERVICES:
CREATIVE DIRECTION
VISUAL IDENTITY
GRAPHIC DESIGN
DIGITAL DESIGN
PRINT DESIGN
ARTWORKING
CLIENT
NICKY ELLIOTT
For project inquiries and more information, please get in touch at studio@celinajoyce.com
"Celina took my initial ideas and came up with such brilliant concepts. The way she approaches branding and explains the thinking behind the logo and supporting marks is deeply considered. I get so much love for my branding now, which goes to show how much she totally nailed it."
NICKY ELLIOTT
FOUNDER, WILDER ONES
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