Shiseido
Shiseido Covent Garden Pop-Up
2022
To celebrate the brand's 150th anniversary, the Japanese cosmetics brand debuted its first UK-based pop-up in London's Covent Garden. Beauty fans were invited to participate in the “House of Shiseido” with the opportunity to purchase a selection of the brand's hero products.
Consumers could visit the site to test and purchase products, as well attend events such as makeup and skincare masterclasses, Alongside non-beauty-related classes, such as the power of self-defence and the art of Japanese calligraphy. Events and talks were also live-streamed, with those attending the physical store enjoying a mini spa experience and plenty of design-led Instagrammable features.
SERVICES:
BRAND EXPERIENCE
EVENT DESIGN
3D VISUALISATION
GRAPHIC DESIGN
PRINT DESIGN
DIGITAL DESIGN
ARTWORKING
CLIENT:
For project inquiries and more information, please get in touch at studio@celinajoyce.com
“Shiseido is celebrating 150 years of beauty innovation this year so we wanted to mark this monumental milestone by creating an immersive and sensorial brand experience for our consumers. A physical pop-up seemed the perfect opportunity to showcase not only the award-winning products we have within Shiseido but also the incredible heritage and innovation. The brand is hosting a series of exciting, educational events and expert masterclasses for consumers to attend, enjoy and discover the unique world of Shiseido."
CHARLES DE MONTALIVET
COUNTRY GENERAL MANAGER FOR SHISEIDO UK & IRELAND
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