Miller & Marshall

Visual IdentityCreative DirectionArt DirectionGraphic DesignDigital DesignPrint DesignArtworking

28 Feb

Miller & Marshall 2021

A playful and fun brand identity for iconic artisan bakers, Miller & Marshall. Inspired by the owners forward thinking, fun and sustainable ways of working, the brand sought to reflect the experimental nature of the duo who challenge traditions in their unique approach to baking.

The use of bold typography and patterns paired with a playful tone of voice was designed to create a distinctive, modern and unique branding system. This was coupled with a delicious curation of colour pairings that reflected key food ingredients, such as pistachio, pink fondant and caramel tones.

SERVICES:

CREATIVE DIRECTION

VISUAL IDENTITY

ART DIRECTION

GRAPHIC DESIGN

DIGITAL DESIGN

PRINT DESIGN

ARTWORKING

CLIENT

NICOLA MILLER

For project inquiries and more information, please get in touch at studio@celinajoyce.com

The MM colour palette is testament to this playful approach to baking. Boldness and confidence combine without losing any degree of sophistication. The vibrant and playful palette choices ensure that the MM branding, much like the business it represents, stands apart in a space where more restrained choices and toned down palettes are typically used.

The "m” icon linked to the founders names is also designed to represent the lines of icing and bakers’ folds found within the baking process. A true representation of a symbol or pictorial logo, the “m” portrays innovation and movement, perfect for overlaying on food imagery without losing significance. The icon choice also denotes an air of friendliness and approachability, a key factor in maintaining strong links with the brand’s tone of voice and relationship with the target audience. playful and fun brand identity for artisan bakers Miller & Marshall. Inspired by the owners forward thinking, fun and sustainable approach, the brand which seeks to reflect the experimental nature of the duo who challenge traditions in their baking approach.

The use of a bold typography and patterns paired with a playful tone of voice was designed to create a distinctive, modern and unique branding system.