TYRO (studios)
TYRO (studios)
2021
The launch of a brand new concept store situated a stone's throw from a world famous UNESCO world heritage village required an equally unique approach to branding.
Richly inspired by dictionary definitions, grammatical marks were used to introduce the learning and teaching intention from the brand that would fundamentally focus on the beginner or novice approach to learning within a safe minimal aesthetic.
“TYRO is the Latin word for a ‘beginner or novice’. Our workshops are all about allowing yourself to be a beginner, whether it’s painting, or learning about whiskey and wine or macramé, or floral arranging. It’s about allowing yourself to ‘begin again’ and try something new; you don’t have to be good at it, there’s just joy in learning.” Yvonne Aboagye Hobson, Founder TYRO (studios).
SERVICES:
CREATIVE DIRECTION
VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
DIGITAL DESIGN
PRINT DESIGN
ARTWORKING
CLIENT
For project inquiries and more information, please get in touch at studio@celinajoyce.com
“Celina worked with us to create our brand package and it would be an understatement to say, "I was absolutely blown away." The entire process was soo easy and incredibly enjoyable.
We get so many compliments on our branding all the time, I'm so proud of it and it is such a great foundation to our business.”
YVONNE ABOAGYE-HOBSON
FOUNDER, TYRO (STUDIOS)
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